The pop-up space provides customers with a flexible and inviting setting, perfect for different events and activities.
The pop-up concept tackled the issue of empty space in a responsible and customer-focused way.
The space was given a strong visual look with large floor and wall stickers that bring the big areas together in a clear design.
Recycled fixed furniture was used, and rental plants were added to support sustainability. The movable furniture was chosen so it can be used in other places in the future, making it more useful.
POP UP
2024
200m2
Redi Mall, Helsinki
Interior Architecture | Concept Design | Furniture Design | Project Management | Service Design | Graphic Design
Objective
In the Redi mall, there was an empty rental space that needed temporary use before permanent tenants arrived. The goal was to make the space lively, approachable, and cozy.
The space was designed to host pop-up shops, events, food trucks with changing food options, and various promotional activities.
It was also intended to be a lounge-like resting area with remote workstations, providing a comfortable environment for customers to relax and work.
Key aspects of the design were flexibility and sustainability.
Benefit
The pop-up space is an engaging and versatile area that combines multiple uses.
The color scheme and graphic identity are eye-catching, and extensive graphics have unified the large surfaces into a clear design. The space is adaptable and serves both individual customers and commercial operators.
It also functions as a lounge-like resting area, with Finnish-crafted, recycled fixed furniture providing excellent remote workstations.