The goal of the project was to create a new functional concept that maximizes space efficiency, provides more spacious sauna and shower facilities, and includes a customer lounge.
Combining the expertise of Kohina’s architect and interior architect enabled smooth negotiations for transforming this historic property.
The extensive renovation, which included the addition of new wet areas, was successfully completed within a tight schedule. Kohina’s understanding of both brand building and architectural design made it possible to launch the new business on time.
The design placed special emphasis on the customer journey and entrance areas, ensuring that services were well-organized and harmonized. The customer lounge added an atmosphere that conveyed the story of BeAlive within the space.
The stretching area was separated from the main gym space, and the placement of equipment was optimized to create calm workout zones. The design also highlighted a visually appealing brand identity throughout the space, enhancing the overall atmosphere.
BEALIVE
500 m2
2018
Töölö, Helsinki
Challenge
BeAlive is about living in the moment. It aims to inspire everyone to enjoy life by moving in harmony with their own bodies and minds. While BeAlive approaches fitness and life with sincerity, it also emphasizes experiencing them as sources of joy and pleasure. The space offers a variety of services—from refreshments, smoothies, and add-on wellness services to beauty treatments and therapies—all in one place, providing customers with a holistic wellbeing experience. The goal was for the space to reflect this philosophy and story.
Located in a prestigious historic building, the project faced technical challenges that were overcome through efficient project management and architectural expertise. The coordination of heating, ventilation, and plumbing systems was crucial to the project’s successful execution. One of the key challenges was integrating more functions into the existing space while making it both appealing and welcoming. The tight schedule was the most significant challenge, but Kohina’s proactive project management ensured it was successfully met.
Benefit
The dressing and sauna areas were designed to maximize both comfort and convenience, offering ample space for beauty treatments along with the necessary tools and products. The aim was to add a touch of luxury to complement the gym experience and provide moments of relaxation amidst the hustle of everyday life.
High-quality equipment was strategically placed to ensure a pleasant and enjoyable workout experience. The overall design emphasized harmony, elegance, and a strong alignment with the brand identity—always keeping the customer at the center and creating an inviting atmosphere.
The service experience and customer journey served as the guiding thread throughout the design process. A seamless integration between services and spaces was essential.
Warmly welcoming and engaging clients played a vital role in shaping the overall concept. The spatial design supported efficient staff operations while creating an atmosphere of sophistication and professionalism. Services and spaces complement each other effortlessly.
A successfully executed customer journey was at the heart of delivering the “premium plus” experience at BeAlive Health Club. The club invites visitors to enjoy their time and fall in love with movement.
